National Geographic Website

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Nat Geo is organizing a thrilling three-day event featuring exclusive behind-the-scenes stories shared live on stage by National Geographic's photographers, scientists, filmmakers, and adventurers. However, the current Nat Geo website is confusing. To address this, I have undertaken a rebranding effort, creating a revamped website that boasts improved typography and a well-organized information hierarchy. Drawing inspiration from camera features, the design incorporates elements such as aperture indicators, back buttons, and focus icons. Throughout the website, the color scheme reflects Nat Geo's iconic palette, prominently featuring the distinctive yellow and white text.

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Advisor:  Amelia Wolffersdorff